Winning Collaborations, Denmark

The Ringkøbing-Skjern Erhvervsråd (Business Council), located on the west coast in Denmark, engaged Rodin Genoff & Associates to drive its Winning Collaborations project. Its aim was to strengthen regional industry clusters and use Rodin’s company’s collaboration and business development partnership tools; to support companies to:

  • Establish new joint ventures;
  • Diversify into new national and international markets; and
  • Design and activate collaborative platforms that support research and development and the creation of new products and services.

For example, Winning Collaborations has “resulted in new markets [for my company] in Denmark, Austria and Germany”, says Henrik Jeppesen, Managing Director, of engineering and original equipment manufacturer, FIBO Intercon.

Commencing in March 2016, the underlying success of this 12 month project led to the Ringkøbing-Skjern Erhvervsråd extending the project to November 2018. This allowed the Council’s business consultants to continue working on the ground with Rodin and his Danish based Principal, Frans Bjørn-Thygesen.

The following project summary is divided into three parts.

  1. Overview of what some of the companies had to say about working in the project and the results they achieved.
  2. Snapshot of what Ringkøbing-Skjern Erhvervsråd’s business consultants learned from working in the project and using the tools and methodologies developed by of Rodin Genoff & Associates.
  3. Summary of key project results.
Below you can find links to the report and business news interviews on Danish television.

Project Statements from companies participating in Winning Collaborations.
(Excerpts from the final report):

“What this project did for Landia was to bring our senior sales, management and engineering team closer together,” says Steen Buhl Larsen, Managing Director of Landia, a global pump manufacturer. “As a small company, we were reminded that we have the ability and expertise to work across different industry disciplines and quickly come up with new solutions. Developing this new [business] model will help us win new tenders. This project has been very inspiring, motivating and educational.”

Winning Collaborations resulted in the formulation of the Registered Trademark, Smart Learning Solutions®. Behind the trademark was the development of a pedagogical methodology to differentiate the company in the market place. “The collaboration with Rodin Genoff has helped us put our products [classroom and lecture theatre infrastructure and furniture] into a new mindset with an educational, school-based approach, focusing on providing a complete solution instead of individual products. Rodin Genoff is the man behind the development of our new Pay Off Text - Smart Learning Solutions,” says ST Skoleinventar, Managing Director, Jens Lange. The registered trademark contributed to the company winning new contracts in the UK.

“Rodin shone a light on what we do and how we do it. I hope he’s back in Denmark when we launch our Winning Connections project. It will really give us a competitive edge in our industry,” says Bjarne Blæsbjerg, Director, Vestjysk Industrilakering, one of Denmark’s leading surface treatment companies.

Project Reflections: Ringkøbing-Skjern Erhvervsråd’s Business Consultants.
(Excerpts from the final report):

‘Rodin’s 10 steps from the first one, “The Big Picture” and “developing a dream with a deadline”, to the last one “Take Off” are brilliant tools for creating new joint ventures and business collaborations. The methodological considerations in company guidance have been crucial to achieving success with the project. It’s where the big picture thinking meets the “how do we do this?” It’s the practical application that generates results.’ Lars Korsgaard Jørgensen, Business Consultant, Ringkøbing-Skjern Erhvervsråd 

‘He has a great deal of understanding and respect for diversity both on the personal and cultural level, and he greatly appreciates our consulting work and takes a very positive approach. His vast knowledge of global industrial and technological trends, political agendas as well as the will and the courage to dare to take an active part in this global agenda, is inspirational and admirable. Of particular note are Rodin’s activities in areas as Industry 4.0 and Circular Economy.’ Susanne Trip Nielsen, Business Consultant, Ringkøbing-Skjern Erhvervsråd.

Winning Collaborations – Key Results.
(Excerpts from the final report):

Bollerup Jensen, Chemicals Company

The creation of strategic collaborations between Bollerup Jensen and wood veneer production and furniture companies has helped it accelerate the testing of the company’s award-winning veneer adhesive and speeded up the process of getting its product to market.

FIBO Intercon, Plant and Equipment, Design and Manufacturing Company

FIBO was introduced to circular economy thinking and supported in developing new business models and strategies; diversifying into new markets; accessing Væksthuset InnoBooster funding and forging new collaborations. Taken together, these have resulted in new contracts in Denmark, Germany and Austria.

SMEME K, Fabrication Company

Winning Collaborations supported SMEMEK in developing strategic partnerships with its three key sub suppliers, offering complementary engineering and fabrication competencies. SMEMEK was able to then brand the company with these new turnkey capacities and win new local contracts.

ST Sk oleinventar, Education and Office Furniture Design and Manufacturing Company

The collaboration with ST resulted in the formulation of the trademark ‘Smart Learning Solutions’. Behind the trademark was the development of a pedagogical methodology to differentiate the company in the marketplace. SML contributed to the company winning new contracts in the UK.

Mil-tek, Plant and Equipment, Design and Manufacturing Company

Winning Connections introduced Mil-tek to circular economy thinking. As a result, it has formed a collaboration with an Australian company to undertake a pilot project to commercialise circular economy business models in partnership with its strategic customers in Australia.1

Millpart, Precision Engineering Company

To be announced in the new year, Millpart in collaboration with the Business Council will create a new business forum to support Ringkøbing-Skjern’s companies to keep abreast of new industry trends – from industry 4.0 to rapid prototyping, which will then support local investment and growth.

Vestjysk Industrilakering, Surface Treatment Company

The project shone a light on how the company has created a creative milieu that helps its customers, especially architects and designers, to realise award-winning architectural concepts. In early 2018, the company will announce the creation of an innovative collaboration platform.

Landia, Manufacturing and Engineering Design Company

The project team undertook an intensive workshop process with the company’s senior managers and engineers. The result was the formulation of a new business model that the company can deploy to collaborate more strategically with its project partners to win new tenders.

Lem Beslagfabrik, Fabrication Company

Lem supports some of Denmark’s leading companies in solving design issues. Winning Connections has assisted Lem through practical strategies to improve its brand and better collaborate with customers and stakeholders. It will collaborate with the Business Council to advance these strategies in 2018.

PARKTRAC, Vehicle Design and Manufacturing Company

Winning Collaborations has supported PARKTRAC in developing its business model for the design and manufacture of its new range of street maintenance vehicles. This included accessing Væksthuset InnoBooster funding and organising a high level collaboration to trial its new vehicle in 2018.


Danish television Interview with Fibo Intercom regarding the company’s results generated from Winning Connections.

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